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September 22, 2025

Beyond the DAX: How to Win Germany's Mittelstand and Build Your Next Revenue Engine

Holger Marggraf

Germany’s real growth engine isn’t the DAX—it’s the Mittelstand: family-owned “Hidden Champions” dominating global niches. Nearly half are German. Winning them means partnership, trust, and long-term vision—not fast deals. With Rockeed’s local expertise, you can access this hidden market and build a predictable, high-value revenue engine.

October 1, 2025

NIS2 & Cybersecurity: What 29,000 German Companies Must Do Now

From 2025, NIS2 will require around 29,000 German companies to prove cyber resilience, report incidents quickly, and ensure supply chain transparency. For international SaaS vendors, this is a rare entry window: those offering strong controls, audit-ready evidence, and partner-ready solutions can position as compliance accelerators and win the Mittelstand.

Holger Marggraf

Business Strategy

September 10, 2025

Bootstrapping Your German Entry: Grow with Capital Efficiency, Don't Burn Millions

You’ve just closed your Series C or D and Germany is next on the map. Instead of burning millions on a risky “Build” model, this post explores how a “Bootstrap” approach with a strategic partner helps you cut costs, de-risk expansion, and reach profitability faster.

Holger Marggraf

Business Strategy

September 17, 2025

Trust Before Vision: The Sales Code for Winning the German Market

US-style visionary sales pitches often fail in Germany’s trust-driven, risk-averse business culture. German buyers demand proof, stability, and long-term partnership over hype and speed. To succeed, SaaS CEOs must adapt: emphasize compliance, evidence, relationships, and local commitment. Trust—not urgency—is the true currency for winning Germany’s Mittelstand.

Holger Marggraf

Business Strategy

September 22, 2025

Product-Market Fit in Germany: How to Validate the Market in 90 Days, Not 12 Months of Hope

Entering Germany without validation risks slow, costly failure. Instead of building a full team, apply Lean Startup principles: run a 90-day sprint with localized messaging, targeted outreach, and real customer feedback. Data-driven insights replace assumptions, enabling a confident go, no-go, or pivot decision with minimal risk.

Holger Marggraf

Business Strategy

September 22, 2025

The COO's Playbook for the German Market Entry - A Step-by-Step Guide to De-Risking Expansion and Accelerating Predictable Revenue

Entering Germany is risky: upfront costs, long timelines, and cultural hurdles can derail success. This COO playbook offers a phased, partner-led approach—validate in 90 days, scale efficiently, and achieve predictable operations—turning high-risk expansion into a zero-CAPEX, revenue-generating engine aligned with efficiency, predictability, and growth.

Holger Marggraf

Leadership Development

September 22, 2025

Your First Hire in Germany: Why a Single “Head of Germany” Can Be Your Most Expensive Mistake

Expanding into Germany with a single “Head of Germany” hire is risky and costly—often exceeding €500,000 and delaying growth. Cultural misalignment and overreliance on one individual create failure points. A multi-disciplinary “Team-as-a-Service” mitigates risk, accelerates revenue, and ensures sustainable success in Europe’s complex market.

Holger Marggraf

Business Strategy

September 22, 2025

Beyond the DAX: How to Win Germany's Mittelstand and Build Your Next Revenue Engine

Holger Marggraf

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