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We’d love to learn more about your business and share how Rockeed helps international SaaS companies succeed in Germany.
Together, we’ll explore growth opportunities and see if we’re a good fit. Please leave your details, and we’ll personally get back to you.
Yours, Holger!
CEO Rockeed
At Rockeed, we help international B2B SaaS companies—especially those with AI-powered solutions—enter and scale in the German market efficiently, quickly, and with reduced risk.
Our expertise in GTM strategy, regulatory landscape, and industry-specific networks bridges global innovation with local execution. Beyond providing tailored services, our primary goal is to build long-term strategic partnerships with select software vendors.
As a value-added reseller and local growth partner, we help secure early market share while ensuring that German clients benefit from innovation backed by strong implementation support.
Rockeed connects the right solutions with the right market—and stays invested in long-term success.
50+ years of B2B SaaS leadership—driving strategy, growth, and execution at scale.
Holger brings more than 25 years of experience in founding, leading, and scaling B2B SaaS companies—some of which he developed into market and thought leaders. He’s known for his sharp strategic thinking, deep go-to-market knowledge in Germany, and leadership that blends vision with execution. His drive is fueled by curiosity and the pursuit of innovation-led growth.
With 25+ years in digital marketing and leadership roles at international B2B SaaS enterprises, Thomas has built and led high-impact teams that drive growth. He specializes in demand generation, paid media, and GTM strategy for B2B SaaS. His ability to translate strategic goals into measurable results makes him a trusted advisor for companies aiming to scale quickly and effectively.
To help you grow faster and more sustainably, we rely on a set of clear, shared values and principles. They shape how we work—with each other, and with you.
We build lasting partnerships—based on trust, respect, and reliability.
We use AI and automation to work faster and better—without losing the human touch.
We act. We take ownership. We learn by doing—and we don’t wait for permission.
We work remote-first: flexible, inclusive, and time-efficient. Less travel, more impact.
Clear, honest, respectful. We don’t do sugarcoating—just real talk, internally and externally.
We grow by learning. Whatever your role, we want you to master it—and we’ll support your growth.
Integrity, low ego, and strong teams are what count. We work with people we trust and respect.
We aim to delight - We push for results that inspire, surprise, and create real impact.
THIS IS
WHO WE ARE!
Rockeed is a consultancy dedicated to helping international SaaS and AI-driven software companies successfully expand into the German-speaking (DACH) market. We work with growth-stage businesses that want to accelerate revenue, reduce risks, and build a sustainable market presence in Europe’s largest economy. Our team brings together expertise in go-to-market strategy, channel development, and demand generation, enabling companies to enter Germany without the heavy costs of setting up a full local team. Whether you are an early-stage SaaS scaleup or a well-funded AI innovator, Rockeed helps you plan, execute, and scale your expansion with confidence.
Rockeed specializes in guiding AI SaaS companies through every step of their expansion into the German market. We help you design a tailored go-to-market strategy, localize your messaging, and navigate compliance requirements such as GDPR and industry-specific regulations. Beyond planning, we build your channel sales for the DACH market and/or set up scalable demand generation campaigns. Our modular approach allows you to start lean, validate product–market fit quickly, and then scale operations once traction is established. This ensures you minimize risk, accelerate time to revenue, and establish your AI solution as a credible player in the DACH region.
Germany represents Europe’s largest economy and is one of the most mature enterprise software markets in the world. It is the second-largest SaaS market globally, driven by high digital adoption, strong enterprise IT budgets, and a growing appetite for AI-enabled solutions across industries. Sectors such as manufacturing, healthcare, finance, and automotive are heavily investing in digital transformation, making them ideal targets for SaaS and AI solutions. In addition, Germany’s central position in Europe and its reputation for regulatory leadership mean that success here often opens doors to the broader EU market. For SaaS and AI companies, Germany offers both scale and credibility as a strategic expansion destination.
While establishing a local subsidiary can provide long-term benefits, it is not a requirement for validating your product or acquiring your first customers in Germany. With the right local partners, compliance structures, and market entry plan, you can start selling SaaS solutions into Germany without the cost and complexity of building a full local entity. Rockeed helps you assess the best entry model for your stage and resources, from working through channel and reseller partners to hybrid approaches. This allows you to generate revenue and build credibility before committing to a larger operational footprint. Once the business case is proven, we can also guide you on how to set up a subsidiary when the time is right.
Germany is a highly specific market where success depends on more than just translating your website into German. Buyers expect local credibility, clear understanding of regulations, and communication that fits cultural expectations. The business culture is more formal and risk-averse than in many other regions, meaning trust and compliance are critical. In addition, regulations such as GDPR, data hosting requirements, and industry standards can present hurdles if you are unfamiliar with them. Rockeed bridges these gaps: we know the local culture, language, and legal frameworks, and we provide the networks that help you overcome entry barriers quickly. Partnering with us ensures your AI or SaaS solution is presented in a way that resonates with German customers, while avoiding costly missteps in compliance or positioning.
Rockeed’s founders bring decades of hands-on experience in scaling international SaaS companies across Europe. They have built and led marketing, sales, and go-to-market teams for high-growth software firms, delivering consistent double-digit growth and successful market entries. This background means Rockeed not only advises but understands the operational challenges first-hand – from adapting sales playbooks to meeting compliance standards in Germany. Rockeed offers a trusted and pragmatic approach to market entry. Clients choose us because we balance strategic vision with practical execution, ensuring both speed and long-term success in the German market.
Our work does not stop at helping you enter Germany. Once you have established a foothold, Rockeed supports you in scaling revenue and building sustainable growth in the DACH region. We provide services such as demand generation campaigns tailored to the local market, partner onboarding and enablement programs, and channel sales acceleration. In addition, we offer ongoing market intelligence, competitor monitoring, and continuous refinement of your GTM strategy as your presence grows. This means Rockeed stays with you from initial entry to long-term scale, ensuring that your investment in Germany delivers measurable returns.
Getting started with Rockeed is straightforward. Join us for a discovery call to evaluate the fit of your SaaS or AI solution for the German market. In this session, we discuss your current growth stage, resources, and goals, and provide an initial roadmap for market entry. Based on this, you can choose the level of engagement that fits best – from a light-touch advisory project to a full-service go-to-market program. Our modular service design means you only invest in what you need, when you need it. This allows you to test the waters and move forward with confidence, supported by a partner that understands the unique challenges of expanding into the DACH region.